CRASH TEST

TitleCRASH TEST
BrandKRAFT MALAYSIA
Product / ServiceTWISTIES
CategoryA01. Food Products
EntrantMcCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Entrant Company:McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Advertising Agency:McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Production Company:THE BANDITS Bangkok, THAILAND
2nd Production Company:THE TANKERS Kuala Lumpur, MALAYSIA

Credits

Name Position
Ean-Hwa Huang/Szu-Hung Lee Executive Creative Director
Ean-Hwa Huang/Gavin E. Hoh/Yeoh Oon Hoong Copywriter
Ean-Hwa Huang/Gavin E. Hoh/Yeoh Oon Hoong Art Director
Pauline Moreira Agency Producer
Ben Chew/Eug Wong Account Supervisor
Jason Chin/Jean Le/Lim Meng/Samantha Teh/Kieren Lim/Tan Mei Ying Advertiser's Supervisor
Pete Singh/Mink Walaiporn Producer
Khun Bump Director
Khun Bodnit Editor
Addaudio Ex Sdn Bhd Sound Design/Arrangement
Pixel Post Sdn Bhd Post Production
Chili House/Bunker Animation
Addaudio Ex Sdn Bhd Music
Andrew Yim/June Tan/Sally Tan Account Manager
Milan Agnihotri Planner
Khun Pan Semarat Director Of Photography
Mirage Post Sdn Bhd EditingCompany
Andrew Yim/June Tan/Sally Tan Account Manager
Milan Agnihotri Planner
Khun Pan Semarat Director Of Photography
Mirage Post Sdn Bhd Editing Company

Brief Explanation

LIFE'S BETTER TWISTED Twisties is the original twisted snack that's simply Irretwistible. Life's Better Twisted was a campaign to dial up the brand's fun quotient. But fun is a little different today. It's now found in the silly, humorous and illogical bits and bobs that the brand's core teen target are familiar with, and share widely on their social networks. While most brands that target teens stay safe and go for cool, paid-for and clean-cut celebrities, this is a breath of fresh air - the flip-side of having to follow a rigid 'logic of life' that a strict school-going life heaps upon teens.