Title | CRASH TEST |
Brand | KRAFT MALAYSIA |
Product / Service | TWISTIES |
Category | A01. Food Products |
Entrant | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
Entrant Company: | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
Advertising Agency: | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
Production Company: | THE BANDITS Bangkok, THAILAND |
2nd Production Company: | THE TANKERS Kuala Lumpur, MALAYSIA |
Name | Position |
---|---|
Ean-Hwa Huang/Szu-Hung Lee | Executive Creative Director |
Ean-Hwa Huang/Gavin E. Hoh/Yeoh Oon Hoong | Copywriter |
Ean-Hwa Huang/Gavin E. Hoh/Yeoh Oon Hoong | Art Director |
Pauline Moreira | Agency Producer |
Ben Chew/Eug Wong | Account Supervisor |
Jason Chin/Jean Le/Lim Meng/Samantha Teh/Kieren Lim/Tan Mei Ying | Advertiser's Supervisor |
Pete Singh/Mink Walaiporn | Producer |
Khun Bump | Director |
Khun Bodnit | Editor |
Addaudio Ex Sdn Bhd | Sound Design/Arrangement |
Pixel Post Sdn Bhd | Post Production |
Chili House/Bunker | Animation |
Addaudio Ex Sdn Bhd | Music |
Andrew Yim/June Tan/Sally Tan | Account Manager |
Milan Agnihotri | Planner |
Khun Pan Semarat | Director Of Photography |
Mirage Post Sdn Bhd | EditingCompany |
Andrew Yim/June Tan/Sally Tan | Account Manager |
Milan Agnihotri | Planner |
Khun Pan Semarat | Director Of Photography |
Mirage Post Sdn Bhd | Editing Company |
LIFE'S BETTER TWISTED Twisties is the original twisted snack that's simply Irretwistible. Life's Better Twisted was a campaign to dial up the brand's fun quotient. But fun is a little different today. It's now found in the silly, humorous and illogical bits and bobs that the brand's core teen target are familiar with, and share widely on their social networks. While most brands that target teens stay safe and go for cool, paid-for and clean-cut celebrities, this is a breath of fresh air - the flip-side of having to follow a rigid 'logic of life' that a strict school-going life heaps upon teens.