Title | SINGING CONTEST |
Brand | TAKARA SHUZO |
Product / Service | TAKARA SHOCHU HIGHBALL |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | AOI PRO. Tokyo, JAPAN |
Entrant Company: | AOI PRO. Tokyo, JAPAN |
Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Production Company: | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Tetsuya Toyoda | Creative Director |
Osamu Oshima | Copywriter |
Chihiro Akimoto | Art Director |
Keisuke Mizusako | Producer |
Koichi Iguchi | Director |
Akio Sakamaki/Takayuki Kamijyo | Editor |
Keisuke Tominaga | Sound Design/Arrangement |
Imagica Corp. | Post Production |
Omnibus Japan Inc. | Animation |
Grandfunk Inc. | Music |
Yutaka Seino/Mariko Miyamoto | Account Manager |
Shigeki Akiyama | Director Of Photography |
Yutaka Seino/Mariko Miyamoto | Account Manager |
Shigeki Akiyama | Director Of Photography |
Local Production: Film Construction (New Zealand) | Other Credits |
"Shochu Highball" is the one-of-a-kind Chu-hai (Shochu based cocktail) known for its distinguished dry and bitter taste. To highlight this uniqueness, we personified the product. A character who always gives bitter comments appears, holds up a very low score to the singing contestant, and a hilarious story unfolds.