SINGING CONTEST

TitleSINGING CONTEST
BrandTAKARA SHUZO
Product / ServiceTAKARA SHOCHU HIGHBALL
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company:AOI PRO. Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN
Production Company:AOI PRO. Tokyo, JAPAN

Credits

Name Position
Tetsuya Toyoda Creative Director
Osamu Oshima Copywriter
Chihiro Akimoto Art Director
Keisuke Mizusako Producer
Koichi Iguchi Director
Akio Sakamaki/Takayuki Kamijyo Editor
Keisuke Tominaga Sound Design/Arrangement
Imagica Corp. Post Production
Omnibus Japan Inc. Animation
Grandfunk Inc. Music
Yutaka Seino/Mariko Miyamoto Account Manager
Shigeki Akiyama Director Of Photography
Yutaka Seino/Mariko Miyamoto Account Manager
Shigeki Akiyama Director Of Photography
Local Production: Film Construction (New Zealand) Other Credits

Brief Explanation

"Shochu Highball" is the one-of-a-kind Chu-hai (Shochu based cocktail) known for its distinguished dry and bitter taste. To highlight this uniqueness, we personified the product. A character who always gives bitter comments appears, holds up a very low score to the singing contestant, and a hilarious story unfolds.