Title | TELEPHONE BOOTH |
Brand | PRESIDENT FOOD |
Product / Service | CITY CAFE |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | BLUE MOON FILMS Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Jennifer Hu | Executive Creative Director |
Martin Tsai | Creative Director |
Arni Hung | Copywriter |
Vincent Hsu | Art Director |
Chuang/Chiu-Chi | Agency Producer |
Lo/Ging-Zim | Director |
7-11 City Cafe is the house coffee brand of a convenient store well known by Taiwanese people. In the frequently raining winter, through an emotional appeal, the advertising is to enhance people's desire for the warmth brought from a cup of hot coffee.