TELEPHONE BOOTH

TitleTELEPHONE BOOTH
BrandPRESIDENT FOOD
Product / ServiceCITY CAFE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantOGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Production Company:BLUE MOON FILMS Taipei, CHINESE TAIPEI

Credits

Name Position
Jennifer Hu Executive Creative Director
Martin Tsai Creative Director
Arni Hung Copywriter
Vincent Hsu Art Director
Chuang/Chiu-Chi Agency Producer
Lo/Ging-Zim Director

Brief Explanation

7-11 City Cafe is the house coffee brand of a convenient store well known by Taiwanese people. In the frequently raining winter, through an emotional appeal, the advertising is to enhance people's desire for the warmth brought from a cup of hot coffee.