| Title | MASCARA |
| Brand | FABER-CASTELL |
| Product / Service | MANGA PENS RANGE |
| Category | A07. Miscellaneous |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Production Company: | PEACH BLOSSOM MEDIA Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Steve Back | Chief Creative Officer |
| James Daniels | Executive Creative Director |
| James Daniels/James Yap/Lin Yijun | Copywriter |
| Chutima Ermukdakul | Art Director |
| Ali Loveday | Agency Producer |
| Shirley Tay | Account Supervisor |
| Ivy Ong | Advertiser's Supervisor |
| Animation - Sung Lin Gun | Director |
| Character Design: Lee Woon Wee | Other Credits |
To promote Faber-Castell's range of professional Manga Pens, we decided to speak to the artists themselves through a character close to their hearts - their very own manga creations. Using a nymph-like character as a spokesperson, we reference typical cosmetics commercials and position the pens as a beauty product for manga - in this case, how a super-fine pen accentuates the beauty of her eyes, just like mascara on a real woman.