INSTANT ON STAGE

Bronze Spike

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ClientACER
ProductULTRABOOK
EntrantHAKUHODO Tokyo, JAPAN
Type of EntryOther Film Content
CategoryB01. Internet Film
TitleINSTANT ON STAGE
Product/ServiceULTRABOOK
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising Agency:HAKUHODO Tokyo, JAPAN
Production Company:AOI PRO. Tokyo, JAPAN

Brief Explanation

We demonstrate the Ultrabook's ability to recover swiftly from sleep mode in 1.5 seconds through magic tricks and pantomimes. The filming method is to capture in one-take the synchronized movements of the actors and animations on the Ultrabook screens. The filming process continued for over 30 hours until all of the timings of the actors and animations matched.

Credits

Name Position
Makoto Takahashi Creative Director
Makoto Takahashi Copywriter
Toru Takahashi Producer
Hikota Shimoda Director
EDP GRAPHIC WORKS Co., Ltd. Animation
Masahiro Goto/Takashi Kikushima Account Manager
Yoshinori Okamura Cinematographer
Masahiro Goto/Takashi Kikushima Account Manager
Yoshinori Okamura Cinematographer