FLYING OBJECTS

Bronze Spike

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TitleFLYING OBJECTS
BrandNEW ZEALAND TRANSPORT AGENCY
Product / ServiceROAD SAFETY
CategoryA16. Public Service, Charity & Fund Raising
EntrantCLEMENGER BBDO Wellington, NEW ZEALAND
Entrant Company:CLEMENGER BBDO Wellington, NEW ZEALAND
Advertising Agency:CLEMENGER BBDO Wellington, NEW ZEALAND
Production Company:FINCH Auckland, NEW ZEALAND

Credits

Name Position
Philip Andrew Executive Creative Director
Brigid Alkema Creative Director
Dan Moth/Alex Metson/Emily Beautrais Copywriter
Michael de Tullio Art Director
Martin Gray Agency Producer
Julianne Hastings Account Supervisor
Camillo Spath Producer
Derin Seale Director
Bernard Garry Editor
Simon Lister Sound Design/Arrangement
Fin Design/Effects Post Production
Nylon Music
Hayley Smith Account Manager
Danny Ruhlmann Director Of Photography
The Editors EditingCompany
Executive Producer: Karen Bryson Other Credits

Brief Explanation

Over the years cars have become safer, but the human body hasn't changed. This TV commercial shows that despite the best safety features, the body isn't built to withstand impacts at speed. In a crash, your organs are just another object in the car that's thrown forwards and damaged.