ALWAYS ON - SASHA

Short List
TitleALWAYS ON - SASHA
Brand3 - HUTCHISON INDONESIA
Product / ServiceALWAYS ON MOBILE INTERNET
CategoryA14. Commercial Public Services
EntrantPANTAREI COMMUNICATIONS Jakarta, INDONESIA
Entrant Company:PANTAREI COMMUNICATIONS Jakarta, INDONESIA
Advertising Agency:PANTAREI COMMUNICATIONS Jakarta, INDONESIA
Production Company:INDIKA PICTURES Jakarta, INDONESIA

Credits

Name Position
Hermanto Soerjanto Executive Creative Director
Diah Kurnia Copywriter
Kevin Wicaksana Art Director
Rani Indriani Agency Producer
Melanialusy Producer
Michael Sewandono Director
Rully Andriyanto Editor
Dubidu/Ruben Samama Sound Design/Arrangement
The Post House Indonesia Post Production
The Post House Indonesia Animation
Martijn Van Broekhuizen Cameraman
Martijn Van Broekhuizen Lighting
Ruben Samama/Always On Music
Martijn Van Broekhuizen Cinematographer
Martijn Van Broekhuizen Director Of Photography
The Post House Indonesia EditingCompany
Martijn Van Broekhuizen Cinematographer
Martijn Van Broekhuizen Director Of Photography
The Post House Indonesia Editing Company
Tika Abubakar Ass. Account Director
Aria Raditia Creative Group Head
Rafika Sr. Account Executive

Brief Explanation

The promises of freedom made by most telecommunication providers in Indonesia regarding internet usage is a mirror to the sense of freedom the Indonesian youth experience on a daily basis. "You are free to choose…within certain limitations." For mobile internet users, these limits are in the realms of validity periods and data limits, for the youth, they are limited by culture, parents, and society. The AlwaysOn product from 3 however, promises the true meaning of freedom.