| Title | RIOT |
| Brand | KEWAL KIRAN CLOTHING |
| Product / Service | KILLER WATER SAVER JEANS |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | GREY WORLDWIDE INDIA Mumbai, INDIA |
| Entrant Company: | GREY WORLDWIDE INDIA Mumbai, INDIA |
| Advertising Agency: | GREY WORLDWIDE INDIA Mumbai, INDIA |
| Production Company: | RU FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Amit Akali/Malvika Mehra | Chief Creative Officer |
| Rohit Malkani/Karan Rawat | Executive Creative Director |
| Shiv Parameswaran/Vijaykumar Subramani | Creative Director |
| Arjun Kumar/Shiv Parameswaran/Karan Rawat | Copywriter |
| Shiv Parameswaran/Karan Rawat/Arjun Kumar | Art Director |
| Pamela Pais | Agency Producer |
| Kamia Wahi | Account Supervisor |
| Hemant Jain | Advertiser's Supervisor |
| Kalpana Udyawar | Producer |
| Ravi Udyawar | Director |
| Yusuf Khan | Editor |
| Clinton Cerejo | Music |
| Ramiya Nambiar | Account Manager |
| Dilip Garga/Arindam Sarkar | Planner |
| Ralph Kaechele | Cinematographer |
| Ralph Kaechele | Director Of Photography |
| Ramiya Nambiar | Account Manager |
| Dilip Garga/Arindam Sarkar | Planner |
| Ralph Kaechele | Cinematographer |
| Ralph Kaechele | Director Of Photography |
A peaceful water-related protest is broken up by a villainous and sadistic riot cop. Ironically, he uses water cannons to disperse those urging to save water. As the crowd withers in the barrage, a lone protester emerges and folds up his Killer Water Saver Jeans, revealing its green fold. As if on command, the water cannons stop. Thus, he saves the rest of the Water Savers and their protest. The film ends with the Killer Jeans Water Savers logo followed by the campaign line - Show Your Green Side.