60%

Title60%
BrandCOCA-COLA CHINA
Product / ServiceICE DEW PACKAGED WATER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBBH CHINA Shanghai, CHINA
Entrant Company:BBH CHINA Shanghai, CHINA
Advertising Agency:BBH CHINA Shanghai, CHINA
Production Company:THE LOFT FILMS Shanghai, CHINA

Credits

Name Position
Johnny Tan Executive Creative Director
Yu Kung Creative Director
Michelle Wu/Yu Kung Copywriter
Shu Teoh/Yu Kung Art Director
Bernice Wong Agency Producer
Lem Geok Choo Producer
Jj Keith Director
Terence Manuel Editor
Audio Blast Shanghai Sound Design/Arrangement
Volt Post Production
Finnian O'neill/Ryan Law/Crystal Liu Account Manager
Sandy Burns Planner
Alan Yap Director Of Photography
Attic Post Shanghai EditingCompany
Finnian O'neill/Ryan Law/Crystal Liu Account Manager
Sandy Burns Planner
Alan Yap Director Of Photography
Attic Post Shanghai Editing Company
Post Supervisor:damien Yang/Post Producer:caryne Chia Other Credits

Brief Explanation

Utilising the well-known fact that our bodies are made up of around 60% water, these films demonstrate in a light hearted way what happens when the human body is not properly hydrated. Our dehydrated athletes, reduced in size to about 40% their original size, endeavour to compete in different Olympic sports but fail. It is only when one is given water by a friendly supporter (the Chinese Olympic swimmer, Sun Yang) that he returns to normal size and performs at his best. This campaign coincides with the brand being one of the sponsors of the 2012 Olympic games.