FASHION INDUSTRY EXPOSED

Short List
TitleFASHION INDUSTRY EXPOSED
BrandLG ELECTRONICS
Product / ServiceKOMPRESSOR PLUS VACUUM
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantGEORGE PATTERSON Y&R Sydney, AUSTRALIA
Entrant Company:GEORGE PATTERSON Y&R Sydney, AUSTRALIA
Advertising Agency:GEORGE PATTERSON Y&R Sydney, AUSTRALIA
Production Company:PLAZA FILMS Sydney, AUSTRALIA

Credits

Name Position
Julian Watt Executive Creative Director
Luke Simkins Copywriter
Steven Iannello Art Director
Alex Hay And Eleanor Rout Agency Producer
Sasha Firth Account Supervisor
Paul Fitzgerald Advertiser's Supervisor
Susannah Dilailo Producer
Dave Klaiber Director
Sharon Pearson Editor
Stuart Baillie Account Manager
Cutting Edge EditingCompany
Stuart Baillie Account Manager
Cutting Edge Editing Company

Brief Explanation

LG had developed a vacuum cleaner that out sucked the market leading Dyson. But Dyson out-spend LG 10-1 in this category so a film with serious cut through was required. We chose to show Australians just how powerful the LG Kompressor was. The resulting commercial not only demontrated the key benefit of the Kompressor in a humorous way but got the message across that it out sucked a Dyson. LG had developed a vacuum cleaner that out sucked the market leading Dyson. But Dyson out-spend LG 10-1 in this category so a film with serious cut through was required. We chose to show Australians just how powerful the LG Kompressor was. The resulting commercial not only demontrated the key benefit of the Kompressor in a humorous way but got the message across that it out sucked a Dyson