| Title | IKEA HAVE A GO |
| Brand | IKEA |
| Product / Service | FURNITURE STORE |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
| Production Company: | GOODOIL FILMS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Justin Drape | Executive Creative Director |
| Leslie Ali | Creative Director |
| Tim Cairns | Copywriter |
| Tim Green | Art Director |
| The Carone | Agency Producer |
| Clare Jones | Account Supervisor |
| Hamish Rothwell | Director |
| Simon Kane @ Song Zu | Sound Design/Arrangement |
| Fin Design And Effects | Post Production |
| Kate Blackadder | Account Manager |
| Fiona Lake | Planner |
| The Monkeys | EditingCompany |
| Kate Blackadder | Account Manager |
| Fiona Lake | Planner |
| The Monkeys | Editing Company |
| Music: Elliot Wheeler - Turning Studios | Other Credits |
HAVE A GÖ is a brand platform that challenges consumers to take a risk, fight against boring interiors and experiment with home furnishings. The TVC is reminiscent of a Braveheart combat scene with an army of consumers brandishing IKEA products, surging from the countryside towards the suburbs and into their homes. In an unusual move, an eDM casting call was sent to IKEA FAMILY loyalty card members in NSW to recruit 30 extras for the TVC. The response resulted in 50 IKEA FAMILY members starring in the final ad. Complimenting the traditional media we built a HAVE A GÖ tools on IKEA’s website, and created a national ambient event with AUSTEREO.