HEAD OF THE TABLE

TitleHEAD OF THE TABLE
BrandALASKA MILK CORPORATION
Product / ServiceALASKA CONDENSADA
CategoryB02. Other Screens
EntrantGMA NETWORK Quezon City, THE PHILIPPINES
Entrant Company:GMA NETWORK Quezon City, THE PHILIPPINES
Advertising Agency:GMA NETWORK Quezon City, THE PHILIPPINES
2nd Advertising Agency:M2M Quezon City, THE PHILIPPINES
Production Company:FILMEX Makati City, THE PHILIPPINES

Credits

Name Position
Lizelle G. Maralag (President/Coo) Chief Creative Officer
Lizelle G. Maralag (President/Coo) Executive Creative Director
Rd Salacup Creative Director
Camille Samson Copywriter
Glenford Hermosa Art Director
Lyndon Santos And Aileen Young Agency Producer
Jon Lara And Anton Cabanero Account Supervisor
Lizelle G. Maralag (President/Coo) Advertiser's Supervisor
Lyndon Santos Producer
Dragon Pineda Director
Wacky Tirona Editor
Sound Design Manila Inc. Sound Design/Arrangement
Filmex Post Production
Filmex Animation
Dindo Martinez Cameraman
Dindo Martinez Lighting
Diwa De Leon Music
Jon Lara And Anton Cabanero Account Manager
Dennis Tan And Gino Sebastian And Dimple Opulencia Planner
Dindo Martinez Cinematographer
Dindo Martinez Director Of Photography
Filmex EditingCompany
Jon Lara And Anton Cabanero Account Manager
Dennis Tan And Gino Sebastian And Dimple Opulencia Planner
Dindo Martinez Cinematographer
Dindo Martinez Director Of Photography
Filmex Editing Company
Featuring Isay Alvarez As The Mom Other Credits

Brief Explanation

Over 10 Million Filipinos work overseas away from their families --- a sacrifice that they make in order to provide a better life for loved ones. Being away from family is difficult to deal with, especially during Christmas. More so for the children they leave behind. Christmas is one of the most celebrated occasions in the Philippines, typically a time when families come together to celebrate the holidays. Head of the table is a Christmas story from the point of view of Noel, a boy left behind by his father working abroad during Christmas. We see in this heartwarming story how in his strife to fill his father’s absence, he creates a tin can phone with empty Alaska Condensada to try to connect to his family. His mother realizes his sadness when she hears what he was saying over the tin can phone. On Christmas eve, she then gives Noel a very special surprise. She has invited family to celebrate Christmas dinner with them. He gets even more surprised when he receives a call from his father, on his tin can phone, all made possible by his mother and her mobile on the other end of the tin can phone.