| Title | DONATION GLASSES |
| Brand | MARS NZ |
| Product / Service | PEDIGREE ADOPTION DRIVE |
| Category | B03. Interactive Film |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
| 2nd Advertising Agency: | FINCH Auckland, NEW ZEALAND |
| Production Company: | FINCH Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Worthington | Chief Creative Officer |
| Levi Slavin | Creative Director |
| Levi Slavin | Copywriter |
| Jae Morrison | Art Director |
| Jen Storey | Agency Producer |
| Group Account Director: Scott Coldham | Account Supervisor |
| Pete Simmons (Marketing Director/Mars Nz) | Advertiser's Supervisor |
| Executive Producer: Rob Galluzzo. Producer: Phil Liefting | Producer |
| Director: Nic Finlayson | Director |
| Editor: David Coulson. Online Editor: Puck Murphy | Editor |
| Franklin Road | Sound Design/Arrangement |
| Offline And Online: Digital Sparks. Grade: Peter Richie (Toy Box) | Post Production |
| Other Credits. Creative Technology: Emad Tahtouh. Production Company Art Director: Ross Mcgarva. | Animation |
| Lullable (Donnely) Courtesy Of Mushrom Records/Performed By Sjd/Courtesy Of Round Trip Mars | Music |
| Senior Account Manager: Dave Munn. Account Executive: Courtney Herbert | Account Manager |
| Hayley Pardoe | Planner |
| Crighton Bone | Cinematographer |
| Crighton Bone | Director Of Photography |
| Senior Account Manager: Dave Munn. Account Executive: Courtney Herbert | Account Manager |
| Hayley Pardoe | Planner |
| Crighton Bone | Cinematographer |
| Crighton Bone | Director Of Photography |
| Designer: Kate Slavin (Colenso Bbdo). Gaffer: Grant Mckinnon. Key Grip: Evan Pardington | Other Credits |
Utilising groundbreaking technology, allowing viewers to see two entirely different films on the same screen, we created two parallel stories: one of a mistreated dog who gets rescued, the other of the same mistreated dog who tragically never gets found. Before the movie, cinemagoers were asked to choose between two pairs of glasses; a free pair and a donation pair.