| Title | BOOKS SHAPE YOU |
| Brand | NEW ZEALAND BOOK COUNCIL |
| Product / Service | NEW ZEALAND BOOK COUNCIL |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Worthington | Chief Creative Officer |
| Lachlan Palmer-Hubbard | Copywriter |
| Lachlan Palmer-Hubbard/Jae Morrison | Art Director |
| Paul Courtney | Agency Producer |
| Senior Acount Director: Tim Ellis | Account Supervisor |
| Noel Murphy (The New Zealand Book Council) | Advertiser's Supervisor |
| Jae Morrison | Director |
| Jae Morrison | Editor |
| Joel Little (Golden Age Studio/Level Two Music Nz) | Sound Design/Arrangement |
| Grade: Pete Richie (Toybox) | Post Production |
| Router Engineer: Brendan Smith (Designcam): 3d Modeller: James Shin. Art Department: Brian Hambrook | Animation |
| Composer: Joel Little (Golden Age Studio/Level Two Music Nz) | Music |
| Stefanie Robertson | Account Manager |
| Jae Morrison | Director Of Photography |
| Stefanie Robertson | Account Manager |
| Jae Morrison | Director Of Photography |
The New Zealand Book Council promotes books through the power they have to inspire and shape a person. We brought this idea to life by creating an iconic portrait out of the defining book that shaped them.