| Title | THE GREAT WINE DEPRESSION |
| Brand | DB BREWERIES |
| Product / Service | EXPORT DRY |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Worthington | Chief Creative Officer |
| Levi Slavin | Creative Director |
| Levi Slavin/Simon Vicars | Copywriter |
| James Tucker | Art Director |
| Jen Storey | Agency Producer |
| Account Director: Tim Ellis | Account Supervisor |
| Russell Browne (Db Breweries) | Advertiser's Supervisor |
| Fiona King (The Sweet Shop) | Producer |
| Steve Ayson (The Sweet Shop) | Director |
| Editor: Peter Sciberras (The Butchery) | Editor |
| Craig Matuschka (Liqiud Studios) | Sound Design/Arrangement |
| Toybox | Post Production |
| Composer: Peter Van Der Fluit (Liquid Studios) | Music |
| Stefanie Robertson/Patrick Rowley | Account Manager |
| Planning Director: James Hurman. Planner: Hayley Pardoe | Planner |
| Crighton Bone | Cinematographer |
| Crighton Bone | Director Of Photography |
| The Butchery | EditingCompany |
| Stefanie Robertson/Patrick Rowley | Account Manager |
| Planning Director: James Hurman. Planner: Hayley Pardoe | Planner |
| Crighton Bone | Cinematographer |
| Crighton Bone | Director Of Photography |
| The Butchery | Editing Company |
| Online Editor: Leoni Willis (Toybox) | Other Credits |
Back in 1987, everything was big. Big hair, big sweaters and one big problem. Wine was in and beer was out. While New Zealand men pretended to like wine in order to fit in, they never stopped thinking about beer. Luckily for them neither had Morton Coutts of DB Breweries. Morton figured if guys were drinking wine to appear more sophisticated, he’d brew a more sophisticated beer. He called this beer Export Dry. Twenty five years later, thanks to Export Dry, men can still say no to wine.