| Title | NOT A DRAMA |
| Brand | CHINA SOCIAL ASSISTANCE FOUNDATION |
| Product / Service | CHARITY |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | LEO BURNETT GUANGZHOU, CHINA |
| Entrant Company: | LEO BURNETT GUANGZHOU, CHINA |
| Advertising Agency: | LEO BURNETT GUANGZHOU, CHINA |
| Production Company: | 22 HOUSE PRODUCTION Guangzhou, CHINA |
| Name | Position |
|---|---|
| N/A | Chief Creative Officer |
| N/A | Executive Creative Director |
| Chong Kin/Lau Tak Ho | Creative Director |
| Joe Yue/Akui Ke | Copywriter |
| Ivan Yang/Jasmine Zhu | Art Director |
| Neo Lam | Agency Producer |
| Jeff Ho | Account Supervisor |
| N/A | Advertiser's Supervisor |
| N/A | Producer |
| Sam Su | Director |
| Lu Wei Ji | Editor |
| N/A | Sound Design/Arrangement |
| Filmmaker | Post Production |
| Lin Wei Xiong | Cameraman |
| Lin Wei Xiong | Lighting |
| Xian Zhong Xian | Music |
| Jeff Ho | Account Manager |
| Maggie Wong | Planner |
| Lin Wei Xiong | Director Of Photography |
| Filmaker | EditingCompany |
| Jeff Ho | Account Manager |
| Maggie Wong | Planner |
| Lin Wei Xiong | Director Of Photography |
| Filmaker | Editing Company |
On 13th Oct, 2011, a 2-year-old girl named Wang Yue was run over by two vehicles in Fushan, China. After the accident,18 people walked past in the next 7 minutes but everyone ignored her, completely apathetic towards the dying girl. The next day, the whole of China was shocked by this inhumane reaction…