| Title | SET FREE |
| Brand | UNILEVER |
| Product / Service | OMO |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DLKW LOWE London, UNITED KINGDOM |
| Entrant Company: | DLKW LOWE London, UNITED KINGDOM |
| Advertising Agency: | DLKW LOWE London, UNITED KINGDOM |
| Production Company: | OUTSIDER London, UNITED KINGDOM |
| Name | Position |
|---|---|
| Dave Henderson/Richard Denney | Executive Creative Director |
| Theo Bayani | Copywriter |
| Miguel Gonzalez | Art Director |
| Abigail Tarrant | Agency Producer |
| Rupen Desai | Account Supervisor |
| Kaathik Subramani | Advertiser's Supervisor |
| Tex Travi | Producer |
| Jorn Threlfall | Director |
| Nic Lowicz | Editor |
| The Jungle Studios | Sound Design/Arrangement |
| MPC | Post Production |
| Phildel/Upside Down | Music |
| Ranjit Jathanna/Satish Ramanathan | Account Manager |
| Brent Gosling | Planner |
| Justin Brown | Director Of Photography |
| Outsider | EditingCompany |
| Ranjit Jathanna/Satish Ramanathan | Account Manager |
| Brent Gosling | Planner |
| Justin Brown | Director Of Photography |
| Outsider | Editing Company |
| Music Production Company = Tunna Music | Other Credits |
In this film, Omo gives new meaning to its classic ‘Dirt is Good’ mantra by reminding parents that the act of letting go is crucial to a child’s development. One by one, a little girl releases her pets into the wild where they rightfully belong. Mum sees this act of compassion beyond her daughter’s years and learns a valuable lesson- if you love something, set it free. So, mum takes her daughter into vast open space where she too sets her free. We see carefree scenes of the young girl playing in the mud as mum watches on without worry.