| Title | ONE ROAD CONNECTING JAPAN |
| Brand | TOYOTA MARKETING JAPAN CORPORATION |
| Product / Service | PRIUS |
| Category | A08. Cars & Automotive Services |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Entrant Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Advertising Agency: | DELPHYS Tokyo, JAPAN |
| Production Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Position |
|---|---|
| Makoto Nagata | Executive Creative Director |
| Kenji Suzuki | Creative Director |
| Yasunori Teramura/Maiko Suzuki | Copywriter |
| Masataka Sunami | Art Director |
| Michiko Inoue | Producer |
| Yohei Oguri | Director |
| Hiroyuki Nakamura/Katsuya Ohta | Editor |
| Omnibus Japan Inc. | Post Production |
| Emi Meyer/On The Road | Music |
| Katsumi Miura/Jun Tanaka/Natsuko Ishii | Account Manager |
| Omnibus Japan Inc. | EditingCompany |
| Katsumi Miura/Jun Tanaka/Natsuko Ishii | Account Manager |
| Omnibus Japan Inc. | Editing Company |
| Hiroyuki Hayashida/Cg Director | Other Credits |
In cities across Japan, PRIUS launched a campaign event that people drew their own imaginary sceneries by coloring in pictures. Participants colored frames of an animated sequence we had prepared in advance. Then, we edited the frames together to produce an animation. First, we produced 7types of 15sec. local TV commercials that emphasized characteristics of each area of Japan. Then, they were edited into this 90sec. sequence that unites each area as one winding load. The frames of the animation were selected from 21,737 pictures that participants drew at the event.