SLEEPING

Short List
TitleSLEEPING
BrandMANDOM CORPORATION
Product / ServiceGATSBY
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantDENTSU KANSAI Osaka, JAPAN
Entrant Company:DENTSU KANSAI Osaka, JAPAN
Advertising Agency:DENTSU KANSAI Osaka, JAPAN
Production Company:AOI ASIA INDONESIA Jakarta, INDONESIA

Credits

Name Position
Tatsuya Tsujinaka Creative Director
Daisuke Takagi Copywriter
Daisuke Takagi Art Director
Hiroo Uwabo/Junichi Murata Producer
Hideya Saishu Director
Daisuke Takagi Planner
Yingporn Anaman Director Of Photography
Daisuke Takagi Planner
Yingporn Anaman Director Of Photography

Brief Explanation

We thought that this idea would particularly resonate with our target teenage boys. At Gatsby, we pride ourselves in being unique; different from the rest. We believe that the concept for this commercial not only resonates with our target, but also exhibits the character of GATSBY.