| Title | DON'T BE A VICTIM |
| Brand | KAO AUSTRALIA |
| Product / Service | GOLDWELL |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | BASHFUL Sydney, AUSTRALIA |
| Entrant Company: | BASHFUL Sydney, AUSTRALIA |
| Advertising Agency: | BASHFUL Sydney, AUSTRALIA |
| Production Company: | PLAZA FILMS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Simon Bookallil | Executive Creative Director |
| Emil Vrisakis | Creative Director |
| Josh Whiteman | Copywriter |
| Jade Ramsey | Agency Producer |
| Belinda Ng | Advertiser's Supervisor |
| Kim Kirby | Producer |
| Nick Robertson | Director |
| Danny Tait | Editor |
| Silencio | Sound Design/Arrangement |
| Method Studios | Post Production |
| Jade Ramsey | Account Manager |
| David Feenstra | Planner |
| Ben Shirley | Director Of Photography |
| Jade Ramsey | Account Manager |
| David Feenstra | Planner |
| Ben Shirley | Director Of Photography |
Goldwell is a professional hair color brand only available in salons. For too long rival companies have claimed you can achieve professional salon looking results at home. Goldwell wanted to show the other side of the story, that in fact, home hair color can be a bit of a nightmare…