| Title | THE LITTLE ENGINE THAT COULD |
| Brand | MERCEDES-BENZ (CHINA) |
| Product / Service | B-CLASS |
| Category | A08. Cars & Automotive Services |
| Entrant | BBDO Beijing, CHINA |
| Entrant Company: | BBDO Beijing, CHINA |
| Advertising Agency: | BBDO Beijing, CHINA |
| Production Company: | FINCH Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Leong Wai Foong | Chief Creative Officer |
| Ng Tian It | Executive Creative Director |
| Tim Evill | Creative Director |
| Craig Rosenthal | Copywriter |
| Ng Tian It | Art Director |
| Hana Zhang/Elaine Lee | Agency Producer |
| Susie Lu/Yolanda Lu | Account Supervisor |
| Mao Jingbo/Ella Liu/Javier Lu/Lisa Wang | Advertiser's Supervisor |
| Rob Galluzzo/Camilla Dehnert | Producer |
| Alex Roberts | Director |
| Alex Roberts | Editor |
| Cutting Edge | Post Production |
| Tim Tregonning | Cameraman |
| Yann Tierson | Music |
| Ivy Bian | Account Manager |
| Markus Oelsner | Planner |
| Ben Shirley | Director Of Photography |
| Cutting Edge | EditingCompany |
| Ivy Bian | Account Manager |
| Markus Oelsner | Planner |
| Ben Shirley | Director Of Photography |
| Cutting Edge | Editing Company |
| Art Director: Helen O'loan/Colourist: Scott Maclean/Flame Artist: Heather Galvin | Other Credits |
There comes a time in a man or woman's life when they stop seeing the world through their own eyes. When is this moment? It's the moment when they have a child. Then their eyes open wider and they start to experience the world through their child's eyes. In China this insight is particularly significant because of the one child policy. This means that a child becomes not only the focus of his or her parents' lives but also the grandparents on both sides. That's why Mercedes-Benz B-Class is the class you want your child in - because it gives them the very best.