THE MOMENT

Silver Spike

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TitleTHE MOMENT
BrandBUPA
Product / ServiceBUPA HEALTH INSURANCE
CategoryA12. Financial Products & Services
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA
2nd Production Company:ANIMAL LOGIC Sydney, AUSTRALIA

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Andre Hull/Richard Williams Copywriter
Lee Sunter/Anthony Phillips Art Director
Sevda Cemo Agency Producer
Chris Howatson Account Supervisor
Sarah Hiddlestone Producer
Steve Rogers Director
Alexandre De Franceschi Editor
Jojo Petrina Sound Design/Arrangement
Kirsten Darbyshire Account Manager
Russel Boyd Cinematographer
Russel Boyd Director Of Photography
Kirsten Darbyshire Account Manager
Russel Boyd Cinematographer
Russel Boyd Director Of Photography

Brief Explanation

This concept is part of a campaign to launch one of the largest brand migrations in Australia’s history – transforming a collection of Australia’s biggest and most loved health insurance brands into the one brand, Bupa. In launching Bupa not only did we need to dramatically increase awareness, we needed to position Bupa as a healthcare company focused on being there in both sickness & in health. The concept is based around the thought “what would you do if you met a healthier version of yourself?” Initially we think we are watching six siblings reuniting after living apart for years. Although they look almost identical we can see subtle differences between each couple. Each meeting is very emotional but also unique; some embrace, some laugh and others shed tears of joy. However it is not until the final super that it is revealed the 6 people are not siblings but actually meeting the healthier versions of themselves. The ad finishes with Bupa saying they can help you find your healthier self.