SINGING FOOTBALL #3

TitleSINGING FOOTBALL #3
BrandJAPAN SPORT COUNCIL
Product / Service”TOTO” NATIONAL FOOTBALL LOTTERY
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Name Position
Yuya Furukawa Executive Creative Director
Yuya Furukawa Creative Director
Sohei Okano/Sayaka Arimoto Copywriter
Gen Tanaka/Osamu Takahashi Art Director
Natsuo Ishikawa Agency Producer
Hirofumi Toyoda Account Supervisor
Yuji Ozawa Producer
Tsugihisa Tanaka Director
Nobuo Hayashi Editor
Katsuya Yamada Sound Design/Arrangement
Image Studio 109/Inc. Post Production
Kazuma Shinde Cameraman
Hidetaka Takaki Lighting
Mozart/Symphony No.25 In G Minor K.183 Music
Image Studio 109/Inc. EditingCompany
Image Studio 109/Inc. Editing Company

Brief Explanation

“toto” is a public lottery which customers bet by predicting results of J-League soccer matches. While there are several lotteries in Japan that consumers may win just by simply buying it, this TVC series try to attract consumers’ attention towards information such as a little confusing system of this lottery, where to buy it, and how the sales profits contribute to public sports, that usually consumers are not very much interested in.