WITH 10 YEARS OF LIFE

Gold Spike

The Flash Player is required to view this content.

TitleWITH 10 YEARS OF LIFE
BrandTOSHIBA CORPORATION
Product / ServiceTOSHIBA LED BULBS
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:PARADISE CAFE Tokyo, JAPAN

Credits

Name Position
Kenichirou Matsumoto/Shunji Suzuki/Ako Hatano Chief Creative Officer
Makoto Takeuchi/Masumi Nakazawa Executive Creative Director
Eita Nakajima/Junpei Iwata/Yuici Kitada/Sayaka Arimoto/Nao Doko Copywriter
Tsubasa Adachi Art Director
Kazuhisa Matsumoto Agency Producer
Noriaki Takagi Producer
Gen Sekiguchi Director
Rokurota Shimizu Editor
Omunibus Japan Post Production
Hairmake: Satoshi Yamazaki/Production Manager: Ken Onodera Animation
Norikiyo Fujii Lighting
Hideoki Mogi Music
Mikiya Takimoto Cinematographer
Production Designer: Momoko Nakamura/Stylist: Ikuko Utsunomiya Other Credits

Brief Explanation

To demonstrate Toshiba’s LED bulb that lasts 10 years, we created a shadow play film. The man gets married and makes a family, but the LED bulb remains the same for the entire 10 years.