KUTSUKASU

TitleKUTSUKASU
BrandADIDAS JAPAN
Product / ServiceADIDAS RUNNING
CategoryA01. Creative Effectiveness
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Kazoo Sato TBWA Hakuhodo Executive Creative Director
Hideyuki Tanaka TBWA Hakuhodo Creative Director
Masaharu Kumagai TBWA Hakuhodo Copywriter
Katsuhiro Shimizu TBWA Hakuhodo Art Director
Wei-Chun Chu TBWA Hakuhodo Agency Producer
Nozomi Imaoka TBWA Hakuhodo Digital Planner

Brief Explanation

Finding the perfect pair for runners is a very difficult process and yet a very limited experience only at the stores. Since adidas retail stores were limited in it's location and numbers, not every runner had opportunities to find their perfect match in their neighborhood. adidas has always been searching for a better way to let all runners to try on adidas shoes anywhere, anytime. Our mission “Let all runners try their perfect match of adidas running shoes anytime, anywhere.”