Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A04 Ambient/Alternative Media
THE HEINEKEN SOCIAL CHRISTMAS TREE ASIA PACIFIC BREWERIES HEINEKEN	IRIS WORLDWIDE Singapore	SINGAPORE
SPONGE STREET CLARKS CLARKS	LOWE CHINA Shanghai	CHINA
IKEA SUKIMA GALLERY IKEA JAPAN IKEA HOME FURNISHING	TBWA\HAKUHODO Tokyo	JAPAN	Short List
ENERGY PLAYGROUND KRAFT PHILIPPINES TIGER BISCUITS	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES
GOD'S OWN DELIVERY BOYS BENNETT, COLEMAN & CO. THE TIMES OF INDIA - KERALA EDITION LAUNCH	JWT Mumbai	INDIA
PORTRAITS ART GALLERY SOCIETY NSW ART GALLERY NSW CORPORATE SPONSORSHIP	WUNDERMAN Sydney	AUSTRALIA
BLANK CANVAS LEGO SINGAPORE LEGO	BBDO PROXIMITY SINGAPORE	SINGAPORE
SMOKER'S BALLOON CANCER PATIENTS AID ASSOCIATION CANCER PATIENTS AID ASSOCIATION	DDB MUDRA GROUP Mumbai	INDIA
THE MAGIC FRISK FUTURE VALUE RETAIL BIG BAZAAR	DDB MUDRA GROUP Mumbai	INDIA
TIGER THUMB WRESTLING THAI ASIA PACIFIC BREWERY TIGER BEER	JWT BANGKOK	THAILAND
MUSIC CITY TELEKOM MALAYSIA HYPPTUNES	DRAFTFCB Kuala Lumpur	MALAYSIA
SING FOR CHOCOLATE KRAFT PHILIPPPINES CADBURY CHOCOLATE	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES
INVISIBLE CONCERT TOUR BUSCO BUSCO	DRAFTFCB Kuala Lumpur	MALAYSIA
A05 Best Use of Digital Media in a Direct Campaign
MINI HOUSE DISCOVERY OVERLAND HOLIDAYS TROPICAL VILLAGE MINI WORLD	TBWA\KUALA LUMPUR	MALAYSIA
GET THERE FASTER WELLY WORLD CYCLE DUCATI MULTISTRADA	TBWA\KUALA LUMPUR	MALAYSIA
THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY	COLENSO BBDO Auckland	NEW ZEALAND
BIRDS & THE BEES 2.0 STARHUB SAFESURF \| INTERNET ADULT CONTENT CONTROL SERVICE	DDB GROUP SINGAPORE	SINGAPORE
NEXT GAMES MILO MILO CANS	OGILVY & MATHER MALAYSIA Kuala Lumpur	MALAYSIA
BYO CUP DAY 7-ELEVEN SLURPEE	LEO BURNETT Melbourne	AUSTRALIA	Short List
EVERYDAY RIDER SPONSORSHIPS GIANT BICYCLES	LEO BURNETT Melbourne	AUSTRALIA
FINDING TRUE NORTH VF THE NORTH FACE	OGILVY SHANGHAI	CHINA
BLOGGED & BOUND UNILEVER AUSTRALIA TONI&GUY	JWT SYDNEY	AUSTRALIA
WHY THIS KOLAVERI DI SONY MUSIC ENTERTAINMENT INDIA WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3	JACK IN THE BOX WORLDWIDE Mumbai	INDIA
GOOGLE MAPS 8-BIT GOOGLE GOOGLE MAPS	HAKUHODO Tokyo	JAPAN	Short List
CAR RADIO-PERSONALITY TOKYO FM BROADCASTING HONDA SMILE MISSION	DENTSU Tokyo	JAPAN
CONNECTING LIFELINES HONDA MOTOR INTERNAVI	DENTSU Tokyo	JAPAN	Short List
WORLD'S YOUNGEST JOB APPLICANT PLAN INDIA CHILD WELFARE FUND	BBDO INDIA Gurgaon	INDIA
LEAKED EMAIL INVITE COMMUNICATIONS COUNCIL AWARD SCHOOL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
YELLOW TOOLBOX YELLOW NZ INTEGRATED ADVERTISING SOLUTIONS	DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City	NEW ZEALAND	Bronze
BK COUPON GENERATOR BURGER KING SINGAPORE CHICKEN RANGE	PUBLICIS SINGAPORE	SINGAPORE
A06 Best Use of Other Digital Platforms in a Direct Campaign
DONATION GLASSES MARS NZ PEDIGREE ADOPTION DRIVE	COLENSO BBDO Auckland	NEW ZEALAND	Silver
FILE SHARE PRINTER FUJI XEROX FILE SHARE PRINTER	DENTSU Tokyo	JAPAN
THE ENTRANCE QUIZ EUGLENA CORPORATE INFORMATION	DENTSU Tokyo	JAPAN
MOBILE MEDIC DEFENCE FORCE RECRUITING DEFENCE UNIVERSITIES SPONSORSHIP	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA	Gold Spike
RAPID RESCUE SINGAPORE RED CROSS SOCIETY RED CROSS	JWT SINGAPORE	SINGAPORE	Silver
THE GOOGLE PUZZLE GOOGLE GOOGLE CHROME	HAKUHODO Tokyo	JAPAN	Bronze
BURY THE PAST GABRIELA CAMPAIGN AGAINST SEX SCANDAL VIDEOS	DDB DM9JAYMESYFU Makati City	THE PHILIPPINES	Silver
SOCIAL BOOKMARK KODANSHA PUBLISHER	777INTERACTIVE Tokyo	JAPAN
SUNNY SALE EMART EMART	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Gold Spike
PEDIGREE ADOPTION DRIVE MARS PETCARE PEDIGREE DOG ADOPTION	WHYBIN\TBWA GROUP Sydney	AUSTRALIA
SPIN THE STORY SPRITZER TINGE	LOWE MALAYSIA Petaling Jaya	MALAYSIA	Short List
WHY THIS KOLAVERI DI SONY MUSIC ENTERTAINMENT INDIA WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3	JACK IN THE BOX WORLDWIDE Mumbai	INDIA
PASSION PLANETARIUM ADIDAS JAPAN ADIDAS BASEBALL	TBWA\HAKUHODO Tokyo	JAPAN
FOOTY DREAMS DIAGEO AUSTRALIA BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA
GROW FOR GOLD SCHWEPPES SOLO	BMF Melbourne	AUSTRALIA
PLANETS STARBUCKS STARBUCKS	JWT SHANGHAI	CHINA
VISUAL ALPHABET CORBIS CORPORATION CORBIS IMAGES	McCANN WORLDGROUP Hong Kong	HONG KONG
A GOOD BUTTON THE HONG KONG SOCIETY FOR REHABILITATION THE HONG KONG SOCIETY FOR REHABILITATION	McCANN WORLDGROUP Hong Kong	HONG KONG
MUSIC CITY TELEKOM MALAYSIA HYPPTUNES	DRAFTFCB Kuala Lumpur	MALAYSIA
PARALLEL PATHS IBM LOTUS NOTES	OGILVY BEIJING	CHINA

A04 Ambient/Alternative Media
THE HEINEKEN SOCIAL CHRISTMAS TREE
ASIA PACIFIC BREWERIES / HEINEKEN

IRIS WORLDWIDE Singapore

SINGAPORE
SPONGE STREET
CLARKS / CLARKS

LOWE CHINA Shanghai

CHINA
IKEA SUKIMA GALLERY
IKEA JAPAN / IKEA HOME FURNISHING

TBWA\HAKUHODO Tokyo

JAPAN

Short List
ENERGY PLAYGROUND
KRAFT PHILIPPINES / TIGER BISCUITS

ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES
GOD'S OWN DELIVERY BOYS
BENNETT, COLEMAN & CO. / THE TIMES OF INDIA - KERALA EDITION LAUNCH

JWT Mumbai

INDIA
PORTRAITS
ART GALLERY SOCIETY NSW / ART GALLERY NSW CORPORATE SPONSORSHIP

WUNDERMAN Sydney

AUSTRALIA
BLANK CANVAS
LEGO SINGAPORE / LEGO

BBDO PROXIMITY SINGAPORE

SINGAPORE
SMOKER'S BALLOON
CANCER PATIENTS AID ASSOCIATION / CANCER PATIENTS AID ASSOCIATION

DDB MUDRA GROUP Mumbai

INDIA
THE MAGIC FRISK
FUTURE VALUE RETAIL / BIG BAZAAR

DDB MUDRA GROUP Mumbai

INDIA
TIGER THUMB WRESTLING
THAI ASIA PACIFIC BREWERY / TIGER BEER

JWT BANGKOK

THAILAND
MUSIC CITY
TELEKOM MALAYSIA / HYPPTUNES

DRAFTFCB Kuala Lumpur

MALAYSIA
SING FOR CHOCOLATE
KRAFT PHILIPPPINES / CADBURY CHOCOLATE

ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES
INVISIBLE CONCERT TOUR
BUSCO / BUSCO

DRAFTFCB Kuala Lumpur

MALAYSIA