THE GOOGLE PUZZLE

Bronze Spike

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TitleTHE GOOGLE PUZZLE
BrandGOOGLE
Product / ServiceGOOGLE CHROME
CategoryA06. Best Use of Other Digital Platforms in a Direct Campaign
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
DM/Advertising Agency:HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Tyo Id
Tyo Productions
Futurek
Kaibutsu
Scrap

The Brief

Demonstrate the power of the modern web technology available in Google Chrome with new online experiences

Creative Execution

The end goal is to rescue the yellow ‘’O” from the Google logo, which has been mysteriously trapped, through a series of increasingly tricky puzzles, rendered across your screen in multiple windows.

Describe the creative solution to the brief/objective.

An intellectual game revolving around Google products that maximizes the cutting edge technology of HTML5. There are few things more satisfying than sinking those mental teeth into a complex conundrum and coming up trumps, or twisting your mind around a lateral thinking exercise and having that moment of clarity when it all falls into place. Through a series of brain- teasers revolving around Google products, lead users to have fun experimenting with unique interface and behaviors of multi-windows.

Results

Over 200,000 people completed. Drove Chrome usage.