Title | PILL-POPPING CALENDAR |
Brand | SHREE SHAKTI AYURVEDIC NIKETAN |
Product / Service | AYURVEDIC MEDICINES |
Category | A01. Mailings |
Entrant | DDB MUDRA GROUP Mumbai, INDIA |
Entrant Company: | DDB MUDRA GROUP Mumbai, INDIA |
DM/Advertising Agency: | DDB MUDRA GROUP Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sonal Dabral | Ddb Mudra Group | Chairman/Cco |
Vinayak Gaikwad | Ddb Mudra Group | Creative Director |
Ragini Singh | Ddb Mudra Group | Copywriter |
Pushkar Shintre | Ddb Mudra Group | Art Director |
Dilip Panchal | Ddb Mudra Group | Production |
To design a calendar to let their regular clients know that their health was Shakti Ayuvedic’s prime concern.
Shakti Ayurvedic designed a dual-purpose calendar. This way people did not have to worry of their health taking a back seat. After all, a person's health is judged by the things they take two at a time - whether they are pills or stairs.
Most of us tend to have eating habits which deprive our body of certain required nutrients. Shakti Ayurvedic tablets help provide us with minerals and vitamins which might be missing in our diet. However with a hectic schedule it’s easy to forget to take these pills. For this purpose a dual-purpose calendar was designed which acted as a perfect reminder and got people to regularly take their daily dose.
The calender was much appreciated and Shakti Ayurvedic got a lot of requests to have a similar calender made for the next year too.