PILL-POPPING CALENDAR

TitlePILL-POPPING CALENDAR
BrandSHREE SHAKTI AYURVEDIC NIKETAN
Product / ServiceAYURVEDIC MEDICINES
CategoryA01. Mailings
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company:DDB MUDRA GROUP Mumbai, INDIA
DM/Advertising Agency:DDB MUDRA GROUP Mumbai, INDIA

Credits

Name Company Position
Sonal Dabral Ddb Mudra Group Chairman/Cco
Vinayak Gaikwad Ddb Mudra Group Creative Director
Ragini Singh Ddb Mudra Group Copywriter
Pushkar Shintre Ddb Mudra Group Art Director
Dilip Panchal Ddb Mudra Group Production

The Brief

To design a calendar to let their regular clients know that their health was Shakti Ayuvedic’s prime concern.

Creative Execution

Shakti Ayurvedic designed a dual-purpose calendar. This way people did not have to worry of their health taking a back seat. After all, a person's health is judged by the things they take two at a time - whether they are pills or stairs.

Describe the creative solution to the brief/objective.

Most of us tend to have eating habits which deprive our body of certain required nutrients. Shakti Ayurvedic tablets help provide us with minerals and vitamins which might be missing in our diet. However with a hectic schedule it’s easy to forget to take these pills. For this purpose a dual-purpose calendar was designed which acted as a perfect reminder and got people to regularly take their daily dose.

Results

The calender was much appreciated and Shakti Ayurvedic got a lot of requests to have a similar calender made for the next year too.