BADDIE BAGS

TitleBADDIE BAGS
BrandLIFESTYLE RETAIL
Product / ServiceLIFESTYLE STORES
CategoryA02. Premiums & Giveaways
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
DM/Advertising Agency:JWT Mumbai, INDIA

Credits

Name Company Position
Bobby Pawar Jwt Chief Creative Officer
Senthil Kumar Jwt National Creative Director
Vijay Joseph Jwt Creative Director/Copywriter
George Abraham Jwt Designer/Art Director

The Brief

The Bangalore Metropolitan Corporation banned the use of plastic bags in the city. So stores everywhere had to come up with alternatives – like charge for plastic bags to dissuade people from using them or create paper bags that would help people turn eco-friendly while shopping. Our task was to create a simple shopping bag to be disbursed in the kids section and educate them about reusing shopping bags.

Creative Execution

By creating a shopping bag that was fun to use and reuse, we have tried to teach children the joy (and fun) of reusing.

Describe the creative solution to the brief/objective.

For the kids section in the store we created a set of bags that would do more than just hold the shopping – they doubled as masks.

Results

Handed out for free during the Christmas shopping season, the bags were an instant hit with the children visiting the store. Quite predictably, the children were more interested in the bags than what was in them. Parents were frequently seen carrying their children’s shopping in their hands, while the bags were being used as masks right away.