OMAMORY

TitleOMAMORY
BrandSYMANTEC JAPAN
Product / ServiceNORTON INTERNET SECURITY
CategoryA02. Premiums & Giveaways
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
DM/Advertising Agency:BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Masato Mitsudera Beacon Communications K.k. Executive Creative Director
Junya Eguchi Beacon Communications K.k. Senior Copywriter
Yasuo Matsubara Beacon Communications K.k. Senior Art Director
Seiji Hosokawa Beacon Communications K.k. Senior Producer
Tomohiko Nakano Beacon Communications K.k. Interactive Creative Planner
Hideki Kodaira Beacon Communications K.k. Marketing Services Supervisor
Yoshihiro Ito Beacon Communications K.k. Account Supervisor
Kazuhiro Miwa Beacon Communications K.k. Account Executive
Masataka Saito Tyo Camp-Kaz Producer
Takashi Shinzawa Tyo Camp-Kaz Producer
Show Yanagisawa The Directors Guild Director
Yoshinori Okamura Cinematographer
Atsutoshi Ueno D.o.p.
Shiho Etori Offline Editor/Narrator
Takashi Fukushima Mr. Music Music
Naoko Minowa Imagica Mixer
Hajime Ehara Se
Haruki Kawanaka Motion Graphics
Mafumi Sato Tyo Camp-Kaz Producion Manager

The Brief

To promise it’s responsibility and the performance as the world’s No.1 security software. To activate consumers visit the stores and purchase Norton software.

Creative Execution

We had it sanctified by a real Shinto priest. Thanks to the divine collaboration, the retail environment turned into a power spot, and protection for your pc has now acquired a spiritual level.

Describe the creative solution to the brief/objective.

We created a premium that is the “almighty divine security gadget”. This unique premium drew people to the mobile site where they registered by typing in their prayers and were immediately given a secret phone number they could call to find out which stores had this safeguarded gadget.

Results

28% of the product was obtained through this direct interaction. During the premium promotion average weekly sales went up 122%, and the viral video received, 400,000 views in the first week.