| Title | YELLOW TOOLBOX |
| Brand | YELLOW NZ |
| Product / Service | INTEGRATED ADVERTISING SOLUTIONS |
| Category | B04. Business Products & Services |
| Entrant | DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| Entrant Company: | DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| DM/Advertising Agency: | DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Tony Talbot | Ddb Nz | Executive Creative Director |
| Aaron Goldring | Rapp Tribal | Creative Director |
| David Reid | Rapp Tribal | Deputy Creative Director |
| Stephen Anderson | Rapp Tribal | Deputy Creative Director |
| Maria Ward | Ddb Nz | Creative Director |
| Misa Mcconnell | Rapp Tribal | Copywriter |
| Ian Hulme | Rapp Tribal | Digital Planner |
| Paul Shannon | Rapp Tribal | Senior Digital Producer |
| Jason Vertongen | Rapp Tribal | Lead Digital Designer |
| Cameron Crosby | Rapp Tribal | Senior Developer |
| Taylor Rugis | Rapp Tribal | Developer |
| Heath Lewis | Retail Engine | Technologist |
| Marcel De Ruiter | Ddb Nz | Production Director |
| Gordon Moir | Ddb Nz | Senior Designer |
| Greg Jones | Ddb Nz | Group Business Director |
| Katja Green | Rapp Tribal | Senior Account Manager |
| David Wilson | Rapp Tribal | Senior Account Manager |
| Kellie Nathan | Yellow | Director Of Business Transformation |
| Maja Lee | Yellow | Head Of Communications/Media |
| Varsha Singh | Yellow | Digital Communications Manager |
Brief: Yellow introduced a new range of digital offerings to help Kiwi SME’s showcase their business online. For the first time, Yellow could now offer clients a business Facebook page, a website so they could be found on Google, and an online video.
Execution: We set each business up with a set of advertising online tools. Then we measured how each of them did. A button was pushed and data was captured. It was then linked this to live billboards and a website, where you could see the progress live of all the businesses together on a digital dashboard.
Solution: We set 12 businesses up with a full Yellow digital offering and tracked their progress. There’s nothing new about case studies, but we showed each story every step of the way. Live. As it happened. We couldn’t control the outcome.
Results: 22,122 unique visitors 8482 return visits 53% know Yellow does online ads. 65% think Yellow’s innovative 124% Sales Target reached 569 leads generated 2765% more visits than last year’s campaign