PAUL IS BACK - THE GAME APPS

TitlePAUL IS BACK - THE GAME APPS
BrandKIA MOTORS
Product / ServiceSORENTO
CategoryC05. Games
EntrantINNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA
Entrant Company:INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA
Advertising/Web Design Agency:INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA
2nd Advertising/Web Design Agency:RUN ADVERTISING Changning District, CHINA

Credits

Name Company Position
T.h Yoon Kia Motors China General Manager
D.k Kim Kia Motors China Vp/Marketing Dept
J.l Jin Kia Motors China Manager/Marketing Dept
Y.m Zhou Kia Motors China Associate/Marketing Dept
Jun Lee Innocean Worldwide China/Shanghai Group Account Director
Jay H. Kim Innocean Worldwide China/Shanghai Campaign Director
Vicky Kim Innocean Worldwide China/Shanghai Campaign Manager
Joongho Chu Innocean Worldwide China/Shanghai Campaign Executive
Johnston Lee Elead Mobile Advertising Co./Ltd General Manager
Eco Yu Elead Mobile Advertising Co./Ltd Designer
Zhen Wang Elead Mobile Advertising Co./Ltd Project Manager
Dong Xin General Manager

Brief Explanation

During EURO 2012, we launched smartphone-based game application. Once people downloaded this application on smart-phone or PC, they entitled to use certain amount of cyber-coins called S-Point. They bet on the team they wish to win, & either gained or lost points depending on match results. One who gains the highest S-points by end of final game would get prize as free trip to the country of EURO Champion. To maximize viral effect, we set-up some other ways to gain S-points such as scanning the QR code in advertisements, visiting KIA showrooms or sharing game-related posts on users' Weibo.

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