| Title | PAUL (THE ORACLE) IS BACK! |
| Brand | KIA MOTORS |
| Product / Service | SORENTO |
| Category | C01. Viral Video |
| Entrant | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Entrant Company: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| 2nd Advertising/Web Design Agency: | RUN ADVERTISING Changning District, CHINA |
| Name | Company | Position |
|---|---|---|
| T.h Yoon | Kia Motors China | General Manager |
| D.k Kim | Kia Motors China | Vp/Marketing Dept |
| J.l Jin | Kia Motors China | Manager/Marketing Dept |
| Y.m Zhou | Kia Motors China | Associate/Marketing Dept |
| Jun Lee | Innocean Worldwide China/Shanghai | Group Account Director |
| Jay H. Kim | Innocean Worldwide China/Shanghai | Campaign Director |
| Tony Jin | Innocean Worldwide China/Shanghai | Creative Director |
| Vicky Kim | Innocean Worldwide China/Shanghai | Campaign Manager |
| Johnston Lee | Run Advertising(Shanghai) Co./Ltd | General Manager |
| Capo Bao | Run Advertising(Shanghai) Co./Ltd | Creative Director |
| Ronnie Jiang | Run Advertising(Shanghai) Co./Ltd | Deputy Gm |
| Stella Zhou | Run Advertising(Shanghai) Co./Ltd | Associate Ad |
This is stories of Paul; the great oracle & octopus, who was resurrected in China. During the EURO 2012, he predicts every game results through Viral Sitcom called "Paul is back" with 21 episode. He predicts games in his own unique way, and get prize or punishment by his 3 friends based on game results.This is the China first interactive sitcom, which were completed by every game result, his prediction & audiences' opinion on Paul's official Weibo (Chinese Twitter). This viral sitcom got +3,200,000 views in major video sites & brought +100,000 new fans to KIA's Weibo in 5 weeks