Title | BATTLE OF THE BANDS |
Brand | HEINEKEN-APB(CHINA) |
Product / Service | TIGER TRANSLATE |
Category | A02. Fast Moving Consumer Goods |
Entrant | HYLINK DIGITAL SOLUTIONS Shanghai, CHINA |
Entrant Company: | HYLINK DIGITAL SOLUTIONS Shanghai, CHINA |
Advertising/Web Design Agency: | HYLINK DIGITAL SOLUTIONS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Bill Ho | Hylink | Creative Director |
Jonathan Lim | Hylink | Assoc. Creative Director |
Jack Lee | Hylink | Senior Group Head |
Jasmine Huang | Hylink | Copywriter |
Tony Lu | Hylink | Project Director |
Ella Guo | Hylink | Project Manager |
Su Zhe | Hylink | Senior Flash Programmer |
Jiang Yongtao | Hylink | Technical Manager |
Chen Lingjia | Hylink | Flash Art Director |
Jin Yao | Hylink | Flash Art Director |
Susan Sun | Hylink | Business Director |
Zhang Wenjing | Hylink | Account Service |
In China, Rock is a growing channel for expression among youths, but is not yet a mature industry. Challenge: Although rock is growing, it is still hard to discover. Objective: Build a platform for musicians and fans to discover, share and keep the Rock spirit alive Execution: A) Battle Of The Bands to involve musicians B) An interactive map of China using user data showed how Rockers are connected, combining interactive polygons with real-time data from the offline events. Results: 31,700,000 watched the live streaming 21,837 unique visits Band registration 259, up by 208% Sales increased by 160% during campaign.