| Title | WHY THIS KOLAVERI DI |
| Brand | SONY MUSIC ENTERTAINMENT INDIA |
| Product / Service | WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 |
| Category | C01. Viral Video |
| Entrant | JACK IN THE BOX WORLDWIDE Mumbai, INDIA |
| Entrant Company: | JACK IN THE BOX WORLDWIDE Mumbai, INDIA |
| Advertising/Web Design Agency: | JACK IN THE BOX WORLDWIDE Mumbai, INDIA |
| 2nd Advertising/Web Design Agency: | SONY MUSIC DIGITAL MARKETING TEAM Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Sreekanth Dass | Jack In The Box Worldwide | Creative Strategist |
| Narjes Golaftab | Jack In The Box Worldwide | Business Manager |
| Prashanth Challapalli | Jack In The Box Worldwide | Business Head |
| Samit Malkani | Jack In The Box Worldwide | Creative Director |
| Varun Bhonsle | Jack In The Box Worldwide | Editor |
| Krishnaa Gada | Jack In The Box Worldwide | Graphic Designer |
| Roopak Saluja | Jack In The Box Worldwide | Managing Director |
| Ashok Parwani | Sony Music Entertainment India Pvt. Ltd. | Associate Director |
| B.kaushik | Sony Music Entertainment India Pvt. Ltd | Digital Operations |
| Sanujeet Bhujabal | Sony Music Entertainment India Pvt. Ltd | Director - Marketing |
| Rohan Jha | Sony Music Entertainment India Pvt. Ltd | General Manager - Media/Promotions |
| Poonam Nikam | Sony Music Entertainment India Pvt. Ltd | Dgm - Communications |
| Shridhar Subramaniam | Sony Music Entertainment India Pvt. Ltd | Managing Director - India/Middle East |
Objective was to get a track from the Tamil movie ‘3’ heard, shared and downloaded by even the non-Tamil speaking audience, pan India. We connected the song to people, irrespective of language, using the insight that everyone loves to crib on social media. We used Twitter to get people talking and Facebook for sharing the song that was uploaded on Youtube. The video received 46 million+ views across 220 countries. This online buzz earned media worth 67 million INR(1.4mUSD). Caller ring back tone downloads exceeded 2 million and still counting. Thus a Tamil song broke all language barriers.