Brief Explanation

Seeking to be a premier destination for all things fashion in India, Fashionara approached us to create a visual identity, from logos to website and everything in-between. The site is aimed at the young, affluent market in India where there is yet no clear leader in online fashion. Ease of use, lifestyle imagery and clear calls to action with a beautiful look and feel, integration with social media were a must for the early e-commerce adopters. Key features include the use of large drop-down navigation that incorporate promos; keyword search suggestions; and an awesome single page checkout! Using Facebook as a launch activation platform, this new brand went from 0 likes to over 100,000 likes in a few months.