| Title | LIFE'S CHOICE |
| Brand | SOVEREIGN |
| Product / Service | LIFE'S CHOICE GAME |
| Category | C03. Interactive Tools |
| Entrant | TBWA\DIGITAL ARTS NETWORK Auckland, NEW ZEALAND |
| Entrant Company: | TBWA\DIGITAL ARTS NETWORK Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | TBWA\DIGITAL ARTS NETWORK Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Andy Blood | Tbwa\digital Arts Network | Executive Creative Director |
| Ross Howard | Tbwa\digital Arts Network | Creative Director |
| Jessica Neale | Tbwa\digital Arts Network | Art Director |
| Sarah Crosswell | Tbwa\digital Arts Network | Executive Producer |
| Tracey Lee | Tbwa\digital Arts Network | Planner |
| Julie Maciver | Tbwa\digital Arts Network | Planner |
| Mandy Eckford | Tbwa\digital Arts Network | Account Director |
| Karo Liang | Tbwa\digital Arts Network | Designer |
| Hsichen Hsieh | Tbwa\digital Arts Network | Front End Developer |
| Simon Betton | Tbwa\digital Arts Network | Front End Developer |
| Dan Too | Tbwa\digital Arts Network | Flash Designer |
| Ryan Sproull | Tbwa\digital Arts Network | Digital Strategist |
We set out to achieve the impossible: to get Sovereign's audience engaged in a relationship with a life insurance company while still young and active and while 'the end' is still a long way off. To reinforce the idea that you can choose the life you want, we launched a campaign to embrace an active approach to life. We created an online interactive game called 'Life's Choice', to allow people to explore how their lifestyle choices related to their happiness and health.