| Title | POWERPLAY |
| Brand | CASTROL |
| Product / Service | CASTROL POWER 1 |
| Category | C05. Games |
| Entrant | BATES SERCON New Delhi, INDIA |
| Entrant Company: | BATES SERCON New Delhi, INDIA |
| Advertising/Web Design Agency: | BATES SERCON New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Mayank Khattar | Bates Sercon | Executive Creative Director |
| Ajit Narayan | Bates Sercon | Chief Strategy Officer |
| Rajesh Ghatge | Bates Sercon | Coo/Executive Director |
| Dennis Hepatinga | Bates Sercon | General Manager |
Castrol was launching its motorbike lubricant, Power 1, in Southeast Asia. The core message: 'acceleration at the touch of a throttle'. Asia’s first ever YouTube Takover Game was used as the campaign. Developed as a first person game where the user takes part as the biker, it presented road situations that can be avoided by getting a little more juice out of the bike. Even the losing situations had interesting twists. It was 'hands-on' experience of Power 1 for a winning ride on road. The result? An average of 1.9 million minutes of engagement to more than 1 million plays!