| Title | ICONIC DRIVE |
| Brand | VOLKSWAGEN |
| Product / Service | VW BEETLE |
| Category | A03. Cars & Automotive |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Darren Crawforth | Ogilvy Beijing | Creative Director |
| Jason Wee | Ogilvy Beijing | Art Director |
| Jonathan Ng | Ogilvy Beijing | Art Director |
| Doug Schiff | Ogilvy Beijing | Copywriter |
| Danny Lee | Ogilvy Beijing | Client Service |
| Luna Na | Ogilvy Beijing | Client Service |
| Onyx Island | Production Company |
The Volkswagen Beetle, with its iconic design and unique heritage, is possibly the most famous car ever produced. But in China, the car never enjoyed the fame and familiarity that it has in the West. Our task was to link the car with this lesser known cultural history while providing some information about the history of the car as well. But also having a good amount of Beetle-like fun along the way.