YELLOW TOOLBOX

Bronze Spike
TitleYELLOW TOOLBOX
ClientYELLOW NZ
Product/ServiceINTEGRATED ADVERTISING SOLUTIONS
CategoryA06. Business Products & Services
EntrantDDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND
Entrant Company:DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND
Advertising/Web Design Agency:DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND

Brief Explanation

We gave 12 businesses a set of advertising online tools. Then measured how each of them did. From florists to arborists, locksmiths to builders, a button was pushed and data was captured. It was then linked to live billboards and a website, where you could see the progress live of all the businesses together on a dashboard. You could keep up-to-date with each of their stories, through video diaries, photos, and blog entries of how Yellow was helping to take their business further. In other words, we weren’t just talking about how good the product was we actively showed it.

Credits

Name Company Position
Tony Talbot Ddb Executive Creative Producer
Aaron Goldring Rapp Tribal Creative Director
David Reid Rapp Tribal Deputy Creative Director
Stephen Anderson Rapp Tribal Deputy Creative Director
Maria Ward Ddb Group Creative Director
Ian Hulme Rapp Tribal Digital Strategist
Misa Mcconnell Rapp Tribal Copywriter
Marcel De Ruiter Ddb Nz Production Director
Paul Shannon Rapp Tribal Senior Digital Producer
Jason Vertongen Rapp Tribal Lead Digital Designer
Greg Jones Ddb Nz Group Business Director
Ryan Davies Ddb Nz Senior Account Manager
David Wilson Rapp Tribal Senior Account Manager
Patrick Hancock Retail Engine Nz Business Director
Heath Lewis Retail Engine Technologist
Cameron Crosby Rapp Tribal Senior Developer
Taylor Rugis Rapp Tribal Developer
Kellie Nathan Yellow Director Of Business Transformation
Maja Lee Yellow Head Of Communications And Media
Varsha Singh Yellow Digital Communications Manager
Links
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