WIN AN ISLAND FOR A MONTH

TitleWIN AN ISLAND FOR A MONTH
BrandINTEL
Product / Service2ND GENERATION INTEL® CORE PROCESSOR
CategoryC04. Community Applications
EntrantOGILVY & MATHER Hong Kong, HONG KONG
Entrant Company:OGILVY & MATHER Hong Kong, HONG KONG
Advertising/Web Design Agency:OGILVY & MATHER Hong Kong, HONG KONG

Credits

Name Company Position
David Paysant Ogilvyaction Hong Kong Managing Director
Harshad Sreedharan Ogilvyaction Hong Kong Group Account Director
Paul Ho Ogilvyaction Hong Kong Creatiev Director
Ricky Cheng Ogilvyaction Hong Kong Art Director
Wing Lee Ogilvyaction Hong Kong Art Director
Dorothy Yiu Ogilvyaction Hong Kong Account Director
Cekiel D Danielson Intel Technology Asia Pte Ltd. Retail Sales And Marketing Manager Apac
Wendy Toh Intel Technology Asia Pte Ltd. Regional Communications Manager - Retail Sales/Marketing
Joe Cincotta Pixolut Managing Director
Green Luo Pixolut
Marco Cali Pixolut
Scott Mcbride Social@ogilvy Regional Business Director
Jenna Boller Social@ogilvy Regional Strategy Director
Daniel Comar Regional Executive Creative Director

Brief Explanation

Processing chip is the last thing on consumers mind while purchasing a computer.How could we drive excitement around something that is invisible & intangible? By turning it into an experience of a lifetime: ‘Win a private island for a month’ through an addictive Facebook based game “Build your own island” that let consumers dream about the grand prize. Play as Madagascar Penguins, clear levels & win prizes. Consumers could register their purchase as well. FB conversation calendar, premium ads & sponsored stories drove consumers to game resulting in creation of 20,000 islands, 505,000 new fans and 71% increase in sales YOY vs. 40% target.

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