GRAB THAT CRAB

TitleGRAB THAT CRAB
BrandBERLI JUKER
Product / ServiceTASTO
CategoryC06. Other Digital Channels
EntrantISOBAR THAILAND Bangkok, THAILAND
Entrant Company:ISOBAR THAILAND Bangkok, THAILAND
Advertising/Web Design Agency:ISOBAR THAILAND Bangkok, THAILAND
2nd Advertising/Web Design Agency:CARAT Bangkok, THAILAND

Credits

Name Company Position
Sama Supapand Isobar Thailand Business Director
Puwanart Kanchanawatthanont Isobar Thailand Account Manager

Brief Explanation

Tasto has launched the new flavor of it chips – Crab Clay Pot, and wanted to elaborate and idea of ‘we catch fresh crabs in every package’ byy extending awareness from TVC to engage with consumer through an innovative idea. We’ve developed an interactive game using Kinect to capture consumer motions as an interface so that consumers can naturally enjoy with the brand using a Tasto pack to grab the crab and win extra premiums from this roadshow activations. More than 10,000 consumers have played the game through this one-month activity which drives ROI to 3X.

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