Title | GRAB THAT CRAB |
Brand | BERLI JUKER |
Product / Service | TASTO |
Category | C06. Other Digital Channels |
Entrant | ISOBAR THAILAND Bangkok, THAILAND |
Entrant Company: | ISOBAR THAILAND Bangkok, THAILAND |
Advertising/Web Design Agency: | ISOBAR THAILAND Bangkok, THAILAND |
2nd Advertising/Web Design Agency: | CARAT Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sama Supapand | Isobar Thailand | Business Director |
Puwanart Kanchanawatthanont | Isobar Thailand | Account Manager |
Tasto has launched the new flavor of it chips – Crab Clay Pot, and wanted to elaborate and idea of ‘we catch fresh crabs in every package’ byy extending awareness from TVC to engage with consumer through an innovative idea. We’ve developed an interactive game using Kinect to capture consumer motions as an interface so that consumers can naturally enjoy with the brand using a Tasto pack to grab the crab and win extra premiums from this roadshow activations. More than 10,000 consumers have played the game through this one-month activity which drives ROI to 3X.