| Title | 2012 SEXY SLOT MACHINE |
| Brand | UNILEVER |
| Product / Service | AXE 2012 |
| Category | B02. Consumer Products |
| Entrant | NETBOOSTER ASIA Makati City, THE PHILIPPINES |
| Entrant Company: | NETBOOSTER ASIA Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | NETBOOSTER ASIA Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Dino Ocampo | Netbooster Asia | Executive Creative Director |
| Jules Cabigon | Netbooster Asia | Senior Copywriter |
| Carlos Guadarrama | Netbooster Asia | Senior Art Director |
| Issa Tobias | Netbooster Asia | Account Director |
| Cheska Teresa | Netbooster Asia | Account Executive |
| James Gatdula | Netbooster Asia | Digital Producer |
| Lucien Hoffpauir | Netbooster Asia | Digital Producer |
| Rommel De Lima | Netbooster Asia | Flash Animator |
| Paul Alonte | Netbooster Asia | Flash Animator |
Challenge Without any TV advertising, inform young Filipino males that Axe 2012, the final edition, had arrived. Insight Guys love to hang out on YouTube – might as well tell them about Axe 2012 there! Strategy/Implementation The Solution: The Sexy Slot Machine. An interactive YouTube masthead that gave guys options on the kind of girl/s they can end the world with, an implicitly kinky position, and a place they can do it in. Results 6.14 million impressions 5,886 clicks 14.71% interaction rate (5x higher than industry standards) Average time on ad: 34.2 seconds Axe 2012 becoming the 2nd best-selling variant in the Philippines