LOST IN TRANSLATION

TitleLOST IN TRANSLATION
BrandBMW/MINI
Product / ServiceMINI AUSTRALIA
CategoryB02. Consumer Products
EntrantBADJAR OGILVY Melbourne, AUSTRALIA
Entrant Company:BADJAR OGILVY Melbourne, AUSTRALIA
Advertising/Web Design Agency:BADJAR OGILVY Melbourne, AUSTRALIA

Credits

Name Company Position
Richard Ralphsmith Badjar Ogilvy Executive Creative Director
Fergus Donaldson Badjar Ogilvy Senior Art Directors
Prudence Jones Badjar Ogilvy Senior Art Director
Kate Mclean Badjar Ogilvy Creative
Erika Williams Badjar Ogilvy Creative
Scott Zuliani Badjar Ogilvy Creative
Anna Tara Clarke-Sneddon Badjar Ogilvy Creative
Nathan Dixon Badjar Ogilvy Account Service
Phil Foudoulis Badjar Ogilvy Account Service
Alex Mclean Badjar Ogilvy Account Service

Brief Explanation

With this digital page takeover, visitors to the NineMSN site were surprised to discover their familiar homepage was written totally in Cantonese, and celebrated the day’s news stories direct from Hong Kong. It was a great demonstration of “Another day, another adventure”, the brand promise of Mini Coupe and Roadster. The curtains on the side then showed the two cars continuing the adventure by parachuting down and translating the site into the correct, English version.

Links

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