Title | LOST IN TRANSLATION |
Brand | BMW/MINI |
Product / Service | MINI AUSTRALIA |
Category | B02. Consumer Products |
Entrant | BADJAR OGILVY Melbourne, AUSTRALIA |
Entrant Company: | BADJAR OGILVY Melbourne, AUSTRALIA |
Advertising/Web Design Agency: | BADJAR OGILVY Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Richard Ralphsmith | Badjar Ogilvy | Executive Creative Director |
Fergus Donaldson | Badjar Ogilvy | Senior Art Directors |
Prudence Jones | Badjar Ogilvy | Senior Art Director |
Kate Mclean | Badjar Ogilvy | Creative |
Erika Williams | Badjar Ogilvy | Creative |
Scott Zuliani | Badjar Ogilvy | Creative |
Anna Tara Clarke-Sneddon | Badjar Ogilvy | Creative |
Nathan Dixon | Badjar Ogilvy | Account Service |
Phil Foudoulis | Badjar Ogilvy | Account Service |
Alex Mclean | Badjar Ogilvy | Account Service |
With this digital page takeover, visitors to the NineMSN site were surprised to discover their familiar homepage was written totally in Cantonese, and celebrated the day’s news stories direct from Hong Kong. It was a great demonstration of “Another day, another adventure”, the brand promise of Mini Coupe and Roadster. The curtains on the side then showed the two cars continuing the adventure by parachuting down and translating the site into the correct, English version.