Brief Explanation

Although the 3D Technology is innovative, it isn’t commonly utilized by the general public. The mission: To let the consumers experience LG Electronics 3D technology in the most engaging way. The solution was to produce a social movie in which the consumer must complete a mission as the main character. The consumers were captivated because the plot integrated contents like the user’s Facebook pictures and check-ins as the evidences to complete the mission. Over 4 million consumers experienced their own LG 3D Mission social movie. Based on this success, we are preparing to launch the campaign in 15 other countries. JUDGES: please use Chrome to access the app.