EDGE OF THE INTERNET

TitleEDGE OF THE INTERNET
BrandMICROSOFT
Product / ServiceINTERNET EXPLORER 9
CategoryC05. Games
EntrantWUNDERMAN Sydney, AUSTRALIA
Entrant Company:WUNDERMAN Sydney, AUSTRALIA
Advertising/Web Design Agency:WUNDERMAN Sydney, AUSTRALIA

Credits

Name Company Position
Matt Batten Wunderman National Ecd
Brent Clarke Wunderman Head Of Digital And Innovation
Rebecca Luiters Wunderman Digital Producer
Paul Hayes Wunderman Producer
Alana Attard Wunderman Digital Designer
Jason Stubbs Wunderman Head Of Copy
Diana Bates Wunderman Business Director
Jean-Baptiste Saulnier Wunderman Account Director
Katie Oslizlok Wunderman Account Manager

Brief Explanation

We created the world's largest online game using all 25.6 billion web pages on the internet. Players had to use Internet Explorer 9 to navigate through the internet, click by click, page by page, to be the first to reach the end of our simple, yet elaborate maze. While doing so, they would use the product, exploring its features and benefits to better understand the advantages of using Internet Explorer 9. After nearly 2 months, 7430 unique players, and 274,000 minutes of engagement, the competition was won. That's over a quarter of a million minutes of people trialling the product.

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