EXPERIENCES WEBSITE

TitleEXPERIENCES WEBSITE
BrandMAHINDRA & MAHINDRA
Product / ServiceMAHINDRA XUV500
CategoryA03. Cars & Automotive
EntrantHUNGAMA DIGITAL SERVICES Mumbai, INDIA
Entrant Company:HUNGAMA DIGITAL SERVICES Mumbai, INDIA
Advertising/Web Design Agency:HUNGAMA DIGITAL SERVICES Mumbai, INDIA

Credits

Name Company Position
Carlton D'silva Hungama Digital Services Pvt. Ltd. Chief Creative Officer
Kamal Amesur Hungama Digital Services Pvt. Ltd. Creative Director

Brief Explanation

Starting 2012, the XUV500 team was moving to consumer-centric communication with campaign line: May Your Life be Full of Stories. We conceptualized XUV500 Experiences to be a single destination for interesting travel experiences using 2 popular APIs - Google Maps and Facebook. User’s journey was mapped out on Google Map. The site was rich-media enabled- photographs and videos could be uploaded. We did a contextual mapping of the features of the XUV500 to each destination, users could learn about the product while browsing. The site is device-friendly, iPad compatible. In the first month we received 1,200 stories from across India.

Links

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