| Title | VISUAL ALPHABET |
| Brand | CORBIS CORPORATION |
| Product / Service | CORBIS IMAGES |
| Category | A06. Business Products & Services |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | Mccann Worldgroup | Chief Creative Officer |
| Spencer Wong/Nick Lim | Mccann Worldgroup | Executive Creative Director |
| Michael Li/Quentin Yeong | Mccann Worldgroup | Creative Director |
| James Reeves | Mccann Worldgroup | Group Creative Director/Copywriter |
| Paul Swee | Mccann Worldgroup | Creative Director |
| Penelope Yau | Mccan Worldgroup | Planner |
| Paul Swee | Mccann Worldgroup | Editor |
| Elvis Lo | Illustrator | |
| Lotakon Design Lab | Interactive Agency |
Less and less people are searching for images on Corbis. Our task was to recapture attention and create a new perspective on Corbis. We created VISUAL ALPHAEBET, a feature on the Corbis website that not only let people search for images, but speak through them. Double as a messenger, it replaces each letter on your keyboard with a Corbis’ image. Just key in any message and it will be translated into fun video comprising different Corbis’ images! We successfully got people to use Corbis’ images in a whole new way, allowing them to be viralled across different social media channels.