Title | STEP-UP RECRUITMENT CAMPAIGN |
Brand | NEW ZEALAND DEFENCE FORCE |
Product / Service | ROYAL NEW ZEALAND AIR FORCE RECRUITMENT |
Category | D01. Integrated Digital Campaign |
Entrant | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Entrant Company: | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Antonio Navas | Saatchi/Saatchi Nz | Executive Creative Director |
Phil Hickes | Saatchi/Saatchi Nz | Copywriter |
Arnya Karaitiana | Saatchi/Saatchi Nz | Art Director |
Mac Macaskill | Saatchi/Saatchi Nz | Digital Art Director |
Haydn Thomsen | Saatchi/Saatchi Nz | Executive Digital Producer |
David Hunter | Saatchi/Saatchi Nz | Digital Creative |
David Sylvester | Saatchi/Saatchi Nz | Copywriter |
Peter Bardsley | Saatchi/Saatchi Nz | Digital Creative |
Colin Williams | Digital Developer | |
Matt Skinner | Saatchi/Saatchi Nz | Technical Lead |
Linda Krug | Saatchi/Saatchi Nz | Digital Producer |
Jo Gibbons | Digital Developer | |
Tap Apps | Digital Developer | |
Tim Dixon | Saatchi/Saatchi Nz | Group Account Director |
Helene Malandain | Saatchi/Saatchi Nz | Account Director |
Elena Babitcheva | Saatchi/Saatchi Nz | Account Manager |
Mike Mcmillan | Saatchi/Saatchi Nz | Digital Developer |
Nigel Philpott | New Zealand Defence Force | Commanding Officer Of Defence Recruiting |
Mrs Jessica Nikora | New Zealand Defence Force | Marketing Manager Of Defence Recruiting |
Ms Chantelle Fisher | New Zealand Defence Force | Marketing Coordinator Of Defence Recruiting |
Most people considered the Royal New Zealand Air Force to be all about pilots. We had to communicate the huge professional diversity of the organisation. A TVC, e-DMs, press and banners all led potential candidates to an online game, in which we challenged users to play not just one character, but every member of an Air Force crew. Authentic missions were undertaken over scale models of typical Kiwi terrain, with users encouraged to share their progress via Facebook. We set out to recruit 82 people. Over the campaign period, more than 700 people applied in a number of key roles.