| Title | STEP-UP RECRUITMENT GAME |
| Brand | NEW ZEALAND DEFENCE FORCE |
| Product / Service | ROYAL NEW ZEALAND AIR FORCE RECRUITMENT |
| Category | C05. Games |
| Entrant | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
| Entrant Company: | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Antonio Navas | Saatchi/Saatchi Nz | Executive Creative Director |
| Phil Hickes | Saatchi/Saatchi Nz | Copywriter |
| Arnya Karaitiana | Saatchi/Saatchi Nz | Art Director |
| Mac Macaskill | Saatchi/Saatchi Nz | Digital Art Director |
| Haydn Thomsen | Saatchi/Saatchi Nz | Executive Digital Producer |
| David Hunter | Saatchi/Saatchi Nz | Digital Creative |
| David Sylvester | Saatchi/Saatchi Nz | Copywriter |
| Peter Bardsley | Saatchi/Saatchi Nz | Digital Creative |
| Colin Williams | Digital Developer | |
| Matt Skinner | Saatchi/Saatchi Nz | Technical Lead |
| Linda Krug | Saatchi/Saatchi Nz | Digital Producer |
| Jo Gibbons | Digital Developer | |
| Tap Apps | Digital Developer | |
| Tim Dixon | Saatchi/Saatchi Nz | Group Account Director |
| Helene Malandain | Saatchi/Saatchi Nz | Account Director |
| Elena Babitcheva | Saatchi/Saatchi Nz | Account Manager |
| Mike Mcmillan | Saatchi/Saatchi Nz | Digital Developer |
| Nigel Philpott | New Zealand Defence Force | Commanding Officer Of Defence Recruiting |
| Mrs Jessica Nikora | New Zealand Defence Force | Marketing Manager Of Defence Recruiting |
| Ms Chantelle Fisher | New Zealand Defence Force | Marketing Coordinator Of Defence Recruiting |
Our challenge was to communicate the huge professional diversity of the Royal New Zealand Air Force. With the Air Force far too busy to take us flying around the country, we created scale models of typical Kiwi terrain. Combining simulated flight footage over the models with virtual mission challenges, users were able to vicariously experience a typical Air Force scenario from a number of different professional perspectives, with progress shared on Facebook. We set out to recruit 82 people. Over the campaign period, 6,844 people undertook missions with more than 700 people applying in a number of key roles.